SMART MARKETING - MAKING MARKETING WORK HARDER

We have worked with many marketing teams that are looking for strategies for making change and stimulating growth.

Increasing client marketing effectiveness

Agency Insight has developed ‘Smart Marketing’, a process that helps inspire marketers and brand communications people to be market-fit. Agency Insight helps clients that need support in the preparation of their plans or need to change the way they work so they can bring products to market quickly and effectively.

Our team all have client side, hands-on experience in blue chip client companies, delivering efficient marketing strategies, brand growth plans and profitable marketing campaigns. We know what pressures marketing teams are under, and what it takes to develop, deliver and measure effective marketing activities. 

Delivering a new plan for Yahoo! in Europe

How could Yahoo! increase its relevance to emerging consumers and prove to be an attractive target for advertisers in a market heavily dominated by one player?
Agency Insight conducted and then calibrated a new segmentation analysis for the company and from this created a new marketing plan. We also reduced the business objectives to ‘simple maths’ which enabled everyone in Yahoo! to be stimulated to take up the new direction. 

Delivering ‘Breakthrough Creativity’ to achieve cut-through to consumers

For Diageo, we interviewed all their marketers and agencies and have developed ‘Breakthrough Creativity,’ a reference point for their marketers that helps them understand how to work with the best agencies in the world and get better creative work to achieve cut-through to consumers.

Outputs from this work include a special book we have written (see below) that has been given to all Diageo marketers and this was the foundation for a series of lectures given to the company by agency alumni and industry gurus.

Breakthrough Creativity

How to Blend Art and Science in the Pursuit of Better Advertising
By, Andrew Melsom and Philip Gladman

"Tools and processes are now prevalent within marketing but, on their own, they don’t achieve the best ideas. Diageo wanted to get this point across to its marketers and encourage them to learn to use their instincts and judgement."

Click here to continue reading from Market Leader's article about Breakthrough Creativity.

…and here are some our recent Smart Marketing projects: 

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