A quick introduction to Agency Insight
Impartiality is the sole territory of the unpaid. Agency Insight does not receive payment from agencies to be ‘registered’ or to be put on a list. Neither do we take kickbacks from agencies if they are successful in a pitch. We are therefore uniquely able to offer objective advice and support throughout the selection process and any agency negotiation.
Agency Insight has become the leading advisor to client companies on agency choice and agency remuneration.
None of the mystics can tell us when this recession will end, but wise marketers still have to fight for the integrity of their brands and conscientious procurers still need to secure the best agency talent.
Agency Insight works with the greatest companies in the world such as Diageo, HSBC, Johnson & Johnson, Toyota, BP, Visa and adidas. We also work with many new world brands such as Yahoo! and uSwitch.
Our advice is based on intimate industry insight; live knowledge of agencies - we attend 400 presentations a year around the world - and fifteen years of acquired knowledge.
Agency Insight also advises clients on how to get the very best out of agencies, on marketing programmes, departmental structure, marketing workflow and process.
Our database of agency rates, the application of multiples and the setting of scopes of work against budgets are now being used as benchmarks by clients in 16 cities around the world.
We work closely with our affiliates in the USA and Asia Pacific and also accredited consultants in Ireland.
Click on the people to find out more…
Andrew Melsom - Senior Partner
Andrew is the founder of Agency Insight and has over 25 years experience working with agencies and clients.
Chris Fry - Partner
Chris has over 20 years marketing and communications experience in fast-moving consumer, service and entertainment brands.
Katharina Steen - Consultant
Kat has been with Agency Insight since November 2007, is fluent in German and has worked on a number of UK and International projects
